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Marketing Strategy and Competitive Positioning (4th Edition)
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Marketing Strategy and Competitive Positioning (4th Edition) Paperback - 2008

by Graham Hooley; John Saunders; Nigel F. Piercy; Brigitte Nicoulaud


From the publisher

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Details

  • Title Marketing Strategy and Competitive Positioning (4th Edition)
  • Author Graham Hooley; John Saunders; Nigel F. Piercy; Brigitte Nicoulaud
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 636
  • Language ENG
  • Publisher Prentice Hall
  • Date January 25, 2008
  • ISBN 9780273706977
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Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

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Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning

by Graham Hooley & John Saunders & Nigel Piercy & Brigitte Nicoulaud

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Marketing Strategy and Competitive Positioning (4th Edition)
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Marketing Strategy and Competitive Positioning (4th Edition)

by Graham Hooley; John Saunders; Nigel F. Piercy; Brigitte Nicoulaud

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