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International Marketing
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International Marketing Hardcover - 1998

by Cateora, Philip R.; Graham, John L


From the publisher

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

Details

  • Title International Marketing
  • Author Cateora, Philip R.; Graham, John L
  • Binding Hardcover
  • Edition 10th Edition
  • Pages 752
  • Language ENG
  • Publisher Richard D Irwin, Boston, MA
  • Date 1998-07
  • ISBN 9780256259827
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International Marketing
Stock Photo: Cover May Be Different

International Marketing

by Cateora, Philip R., Graham, John L.

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ISBN 13
9780256259827
ISBN 10
0256259828
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Richard D Irwin. Used - Good. Good condition. 10th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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International Marketing
Stock Photo: Cover May Be Different

International Marketing

by Philip R. Cateora; John L. Graham

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  • Hardcover
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Binding
Hardcover
ISBN 13
9780256259827
ISBN 10
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Richard D Irwin, 1998-07-23. Hardcover. Good.
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International Marketing, 10th
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International Marketing, 10th

by Cateora, Philip R.; Graham, John

  • Used
  • Hardcover
Condition
Used - Good Condition
Edition
10th Edition
Binding
Hardcover
ISBN 13
9780256259827
ISBN 10
0256259828
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Irwin McGraw-Hill, Boston, MA, 1999. 10th Edition. Hardcover. Good Condition. highlighting throughout Quantity Available: 1. ISBN: 0256259828. ISBN/EAN: 9780256259827. Pictures of this item not already displayed here available upon request. Inventory No: ABE327571534. . 9780256259827
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International Marketing, 10th
Stock Photo: Cover May Be Different

International Marketing, 10th

by Cateora, Philip R.; Graham, John

  • Used
  • Hardcover
Condition
Used - Good Condition
Edition
10th Edition
Binding
Hardcover
ISBN 13
9780256259827
ISBN 10
0256259828
Quantity Available
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Irwin McGraw-Hill, Boston, MA, 1999. 10th Edition. Hardcover. Good Condition. The text has some highlighting, the upper page edges are lightly wavy from dampness.The cover has light corner and outer edge scuffing. Quantity Available: 1. ISBN: 0256259828. ISBN/EAN: 9780256259827. Pictures of this item not already displayed here available upon request. Inventory No: 1560792651. . 9780256259827
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International Marketing, 10th
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International Marketing, 10th

by Cateora, Philip R.; Graham, John

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10th Edition
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Hardcover
ISBN 13
9780256259827
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0256259828
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Irwin McGraw-Hill, Boston, MA, 1999. 10th Edition. Hardcover. As New. Text has some highlighting, cover has very minor wear on lower back edge, otherwise this is a very nice book Quantity Available: 1. ISBN: 0256259828. ISBN/EAN: 9780256259827. Pictures of this item not already displayed here available upon request. Inventory No: 1560733835. . 9780256259827
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INTERNATIONAL MARKETING
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INTERNATIONAL MARKETING

by CATEORA, PHILIP R.,

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ISBN 13
9780256259827
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0256259828
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MGH, 1998. N/A. Hardcover. New/New.
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INTERNATIONAL MARKETING
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INTERNATIONAL MARKETING

by CATEORA, PHILIP R.,

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  • Hardcover
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ISBN 13
9780256259827
ISBN 10
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MGH, 1998. N/A. Hardcover. UsedLikeNew/UsedLikeNew.
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International Marketing
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International Marketing

by Cateora, Philip R.,

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New
ISBN 13
9780256259827
ISBN 10
0256259828
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New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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