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Media of Mass Communication, Books a la Carte Plus New Mycommlab with Etext --
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Media of Mass Communication, Books a la Carte Plus New Mycommlab with Etext -- Access Card Package Hardcover - 2012 - 11th Edition

by John Vivian


From the publisher

This Books a la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalize their book by incorporating their own notes and taking only the portion of the book they need to class - all at a fraction of the bound book price. Updated in its eleventh edition, "The Media of Mass Communication" engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Details

  • Title Media of Mass Communication, Books a la Carte Plus New Mycommlab with Etext -- Access Card Package
  • Author John Vivian
  • Binding Hardcover
  • Edition number 11th
  • Edition 11
  • Pages 504
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Date 2012-05
  • ISBN 9780205901265 / 0205901263
  • Weight 2.05 lbs (0.93 kg)
  • Dimensions 10.8 x 8.3 x 0.7 in (27.43 x 21.08 x 1.78 cm)