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The Media of Mass Communication
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The Media of Mass Communication Paperback - 2012

by John Vivian


From the publisher

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Details

  • Title The Media of Mass Communication
  • Author John Vivian
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 504
  • Volumes 1
  • Language ENG
  • Publisher Pearson, U.S.A.
  • Date 2012-03
  • Illustrated Yes
  • ISBN 9780205029587 / 0205029582
  • Weight 2 lbs (0.91 kg)
  • Dimensions 10.7 x 8.4 x 0.8 in (27.18 x 21.34 x 2.03 cm)
  • Library of Congress subjects Mass media, Mass media - Social aspects
  • Library of Congress Catalog Number 2012001324
  • Dewey Decimal Code 302.23
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Media of Mass Communication (11th Edition)
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