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Principles of Marketing
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Principles of Marketing Hardcover - 2011

by Philip Kotler; Gary Armstrong


From the publisher

Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, "Principles of Marketing" presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Details

  • Title Principles of Marketing
  • Author Philip Kotler; Gary Armstrong
  • Binding Hardcover
  • Edition [ Edition: Fourt
  • Pages 613
  • Volumes 1
  • Language ENG
  • Publisher Pearson Prentice Hall, U.S.A
  • Date 2011-02
  • Illustrated Yes
  • ISBN 9780132167123 / 0132167123
  • Weight 3.39 lbs (1.54 kg)
  • Dimensions 10.89 x 8.71 x 1.21 in (27.66 x 22.12 x 3.07 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2010052017
  • Dewey Decimal Code 658.8
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Principles of Marketing
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Principles of Marketing

by Armstrong, Gary,Kotler, Philip

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Principles of Marketing
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Principles of Marketing

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Principles of Marketing

Principles of Marketing

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Principles of Marketing

Principles of Marketing

by Gary Armstrong; Philip Kotler

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Principles of Marketing

Principles of Marketing

by Kotler, Philip; Armstrong, Gary

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  • Hardcover
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ISBN 10 / ISBN 13
9780132167123 / 0132167123
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Principles of Marketing
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Principles of Marketing

by Kotler, Philip, Armstrong, Gary

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ISBN 10 / ISBN 13
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Principles of Marketing
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Principles of Marketing

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Principles of Marketing
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Principles of Marketing

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Principles of Marketing
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by Kotler, Philip; Armstrong, Gary

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Principles of Marketing
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Principles of Marketing

by Kotler, Philip; Armstrong, Gary

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780132167123 / 0132167123
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