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International Marketing
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International Marketing Hardcover - 2012

by Cateora, Philip; Graham, John; Gilly, Mary


From the publisher

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

Details

  • Title International Marketing
  • Author Cateora, Philip; Graham, John; Gilly, Mary
  • Binding Hardcover
  • Edition [ Edition: sixte
  • Pages 736
  • Language ENG
  • Publisher McGraw-Hill Education, USA
  • Date 2012-09
  • ISBN 9780073529974
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International Marketing
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International Marketing

by Graham, J. et al

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Mcgraw-Hill Education, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780073529974
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International Marketing
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International Marketing

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International Marketing
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International Marketing

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International Marketing
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International Marketing

International Marketing

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International Marketing

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International Marketing
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International Marketing by Philip Cateora
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International Marketing by Philip Cateora

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McGraw-Hill Education, 2012-09-28. Hardcover. Good. 11x8x1. This listing is for (International Marketing by Philip Cateora). This edition is very similar to ISBN 1259712354 and 1260665534 and 1266148639 and 1266828834 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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International Marketing
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