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International Marketing
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International Marketing Hardcover - 2010

by Philip R. Cateora; Mary C. Gilly; John L. Graham


From the publisher

Cateora and Graham's International marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Details

  • Title International Marketing
  • Author Philip R. Cateora; Mary C. Gilly; John L. Graham
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 622
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill
  • Date 2010-09
  • Illustrated Yes
  • ISBN 9780073529943 / 007352994X
  • Weight 3.4 lbs (1.54 kg)
  • Dimensions 10.9 x 8.5 x 1 in (27.69 x 21.59 x 2.54 cm)
  • Library of Congress subjects International business enterprises, Export marketing
  • Library of Congress Catalog Number 2010020200
  • Dewey Decimal Code 658.84
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International Marketing
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International Marketing

by Cateora, Philip R., Gilly, Mary c., Graham, John

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International Marketing
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International Marketing

by Cateora, Philip R., Gilly, Mary c., Graham, John

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International Marketing
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by Cateora, Philip R., Gilly, Mary c., Graham, John

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International Marketing
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International Marketing

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International Marketing by Philip Cateora
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International Marketing by Philip Cateora

by Cateora, Philip; Gilly, Mary; Graham, John

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McGraw-Hill/Irwin, 2010-09-24. Hardcover. Good. 134x17x180. This listing is for (International Marketing by Philip Cateora). This edition is very similar to ISBN 0077842162 and 1259712354 and 1266148639 and 1266828834 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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International Marketing   by Philip Cateora
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International Marketing by Philip Cateora

by Philip Cateora

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