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Marketing Management: Knowledge & Skills
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Marketing Management: Knowledge & Skills Hardcover - 2000

by J. Paul Peter


From the publisher

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

First line

Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups.

Details

  • Title Marketing Management: Knowledge & Skills
  • Author J. Paul Peter
  • Binding Hardcover
  • Edition 6th Edition
  • Pages 876
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, Boston, MA
  • Date June 30, 2000
  • ISBN 9780072315578 / 0072315571
  • Weight 3.84 lbs (1.74 kg)
  • Dimensions 10.31 x 8.29 x 1.52 in (26.19 x 21.06 x 3.86 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 00026735
  • Dewey Decimal Code 658.8
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Marketing Management: Knowledge & Skills
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Marketing Management: Knowledge & Skills

by J. Paul Peter

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Irwin/McGraw-Hill. hardcover. Very Good. 8x1x10. May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Marketing Management: Knowledge & Skills
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Marketing Management: Knowledge & Skills

by J. Paul Peter

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Hardcover
ISBN 13
9780072315578
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0072315571
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Irwin/McGraw-Hill. hardcover. Very Good. 8x1x10. May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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£2.10
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Marketing Management: Knowledge & Skills
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Marketing Management: Knowledge & Skills

by J. Paul Peter; James H. Donnelly Jr

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Marketing Management: Knowledge and Skills, 6th
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Marketing Management: Knowledge and Skills, 6th

by Peter, J. Paul; Donnelly, James H., Jr

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McGraw-Hill, Boston, MA, 2000. 6th Edition. Hardcover. Good Condition. some writing/highlighting Quantity Available: 1. ISBN: 0072315571. ISBN/EAN: 9780072315578. Pictures of this item not already displayed here available upon request. Inventory No: ABE302381774. . 9780072315578
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Marketing Management: Knowledge and Skills, 6th
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Marketing Management: Knowledge and Skills, 6th

by Peter, J. Paul; Donnelly, James H., Jr

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McGraw-Hill, Boston, MA, 2000. 6th Edition. Hardcover. Good Condition. The text has some marking and highlighting, the cover has moderate corner and spine edge scuffing. Quantity Available: 1. ISBN: 0072315571. ISBN/EAN: 9780072315578. Pictures of this item not already displayed here available upon request. Inventory No: 1560772129. . 9780072315578
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Marketing Management: Knowledge and Skills, 6th
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Marketing Management: Knowledge and Skills, 6th

by Peter, J. Paul; Donnelly, James H., Jr

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ISBN 13
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McGraw-Hill, Boston, MA, 2000. 6th Edition. Hardcover. Very Good Condition. The text has some light marking, the cover is in nice condition with a small sticker on the spine. Quantity Available: 1. ISBN: 0072315571. ISBN/EAN: 9780072315578. Pictures of this item not already displayed here available upon request. Inventory No: 1560764872. . 9780072315578
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Marketing Management: Knowledge and Skills, 6th
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Marketing Management: Knowledge and Skills, 6th

by Peter, J. Paul; Donnelly, James H., Jr

  • Used
  • Hardcover
Condition
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Edition
6th Edition
Binding
Hardcover
ISBN 13
9780072315578
ISBN 10
0072315571
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McGraw-Hill, Boston, MA, 2000. 6th Edition. Hardcover. Very Good Condition. All pages clean. Quantity Available: 1. ISBN: 0072315571. ISBN/EAN: 9780072315578. Pictures of this item not already displayed here available upon request. Inventory No: ABE302381770. . 9780072315578
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Marketing Management: Knowledge and Skills, 6th
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Marketing Management: Knowledge and Skills, 6th

by Peter, J. Paul; Donnelly, James H., Jr

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ISBN 13
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ISBN 10
0072315571
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McGraw-Hill, Boston, MA, 2000. 6th Edition. Hardcover. As New. Book is like new. Quantity Available: 1. ISBN: 0072315571. ISBN/EAN: 9780072315578. Pictures of this item not already displayed here available upon request. Inventory No: ABE302381766. . 9780072315578
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