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Manager's Guide to Online Marketing Paperback - 2013

Name: Manager's Guide to Online Marketing (Brief Case Books)
Price: 2.99 USD
Availability: InStock
Author: Weaver, Jason
ISBN: 9780071801874

by Jason Weaver

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From the publisher

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM

Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

Content marketing and blogging
Web analytics
E-mail marketing

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

Clear definitions of key terms and concepts
Tips for executing the tactics in the book
Caution signs to avoid common and uncommon mistakes
Specific planning procedures, tactics, and hands-on techniques

Details

Title Manager's Guide to Online Marketing
Author Jason Weaver
Binding Paperback
Edition Second imp, 1977
Pages 224
Volumes 1
Language ENG
Publisher McGraw-Hill Companies, London
Date 2013-02
ISBN 9780071801874 / 0071801871
Weight 0.67 lbs (0.30 kg)
Dimensions 8.9 x 6 x 0.5 in (22.61 x 15.24 x 1.27 cm)
Dewey Decimal Code 658.872

About the author

Jason Weaver (Madison, WI) is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator. In 2002, years before the launch of Facebook and Twitter, he discovered the power of working collaboratively through social networks to help execute engagement-marketing campaigns within online communities. His invention, Shoutlet, is now a leading social media marketing platform that is used by global brands, small businesses, and marketing agencies to build, engage, and measure their social media communication.

As a social media thought leader, Jason has provided strategic expertise on social media strategy to companies including Disney, eBay, and SC Johnson. He is a much sought after writer and speaker for organizations such as the American Marketing Association, Public Relations Society of America, and American Advertising Federation.

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Manager's Guide to Online Marketing (Brief Case Books)

by Weaver, Jason

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very good
Paperback

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Used - Very Good

Binding

Paperback

ISBN 10 / ISBN 13

9780071801874 / 0071801871

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Schwabe Books

Simi Valley, California, United States

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This seller has earned a 3 of 5 Stars rating from Biblio customers.

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McGraw-Hill Education, 2013-02-05. Paperback. Very Good. 0.9000 8.8000 6.0000. Minor shelfwear. Remainder marking.

Item Price

£2.44

£3.26 shipping to USA

Stock Photo: Cover May Be Different

Manager's Guide to Online Marketing (Brief Case Books)

by Weaver, Jason

Used
Paperback

Condition

Used - Good

Binding

Paperback

ISBN 10 / ISBN 13

9780071801874 / 0071801871

Quantity Available

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St. Vinnie's Charitable Books

Eugene , Oregon, United States

Seller rating:

This seller has earned a 5 of 5 Stars rating from Biblio customers.

Item Price

£3.26

£3.26 shipping to USA

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Description:

McGraw Hill. Used - Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.

Item Price

£3.26

£3.26 shipping to USA