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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net Hardcover - 2000 - 1st Edition

by Joshua Grossnickle; Oliver Raskin; Oliver Raskin (Joint Author)


From the publisher

Examines the techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and more. This book also demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web.

First line

The research process is a structured approach that helps ensure all your efforts result in useful, actionable information.

Details

  • Title The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
  • Author Joshua Grossnickle; Oliver Raskin; Oliver Raskin (Joint Author)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 433
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, Blacklick, Ohio, U.S.A.
  • Date September 11, 2000
  • Illustrated Yes
  • ISBN 9780071361149 / 0071361146
  • Weight 1.8 lbs (0.82 kg)
  • Dimensions 9.31 x 6.34 x 1.52 in (23.65 x 16.10 x 3.86 cm)
  • Library of Congress subjects Internet, Marketing research - Data processing
  • Library of Congress Catalog Number 00060940
  • Dewey Decimal Code 658.83
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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Stock Photo: Cover May Be Different

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net

by Grossnickle, Joshua; Raskin, Oliver

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The Handbook of Online Marketing Research : Knowing Your Customer Using the Net

The Handbook of Online Marketing Research : Knowing Your Customer Using the Net

by Oliver Raskin; Joshua Grossnickle

  • Used
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  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780071361149
ISBN 10
0071361146
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£7.70
FREE shipping to USA

Show Details

Description:
McGraw-Hill Companies, The, 2000. Hardcover. Good. Disclaimer:Dust jacket quality is not guaranteed.
Item Price
£7.70
FREE shipping to USA
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Stock Photo: Cover May Be Different

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net

by Joshua Grossnickle; Oliver Raskin

  • Used
  • Hardcover
Condition
Used: Good
Binding
Hardcover
ISBN 13
9780071361149
ISBN 10
0071361146
Quantity Available
1
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HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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FREE shipping to USA

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Description:
McGraw-Hill, 2000-09-11. Hardcover. Used: Good.
Item Price
£10.01
FREE shipping to USA
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Stock Photo: Cover May Be Different

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net

by Joshua Grossnickle, Oliver Raskin

  • Used
  • Hardcover
Condition
Used:Good
Edition
1
Binding
Hardcover
ISBN 13
9780071361149
ISBN 10
0071361146
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£16.90
FREE shipping to USA

Show Details

Description:
McGraw-Hill, 2000-09-11. 1. Hardcover. Used:Good.
Item Price
£16.90
FREE shipping to USA