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International Marketing
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International Marketing Paperback - 2004

by Philip R. Cateora; John Graham


Details

  • Title International Marketing
  • Author Philip R. Cateora; John Graham
  • Binding Paperback
  • Edition 12th
  • Pages 12 Rev ed 281 x 221mm 697 page
  • Publisher McGraw Hill Higher Education, Maidenhead, Berks., United Kingdom
  • Date March 1, 2004
  • ISBN 9780071111034