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9780071067645
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THE BIG BOOK OF MARKETING by BENNETT ISBN 13: 9780071067645

ISBN 10: 0071067647

Paperback; Noida, Uttar Pradesh, India: Tata Mcgraw Hill, 2010; ISBN-13: 978-0071067645

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The Big Book of Marketing
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The Big Book of Marketing

by Anthony G. Bennett

  • New
  • paperback
  • First
Condition
New
Edition
First edition
Binding
Paperback
ISBN 13
9780071067645
ISBN 10
0071067647
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
US$23.45
US$8.00 shipping to USA

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Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. Table of contents Chapter 1. Marketing Introduction Chapter 2. Marketing Planning Chapter 3. Marketing Research Chapter 4. Consumer Purchasing Behavior Chapter 5. Organizational Purchasing Behavior Chapter 6. Demand Promotion Management Chapter 7. Selling and Sales Management Chapter 8. Advertising Chapter 9. Public Relations Chapter 10. Promotional Marketing Chapter 11. Direct Marketing Chapter 12. Product Management Chapter 13. Product Packaging Chapter 14. Product Pricing Chapter 15. Product Quality Chapter 16. Supply Chain Management Chapter 17. Wholesaling Chapter 18. Warehousing Chapter 19. Transportation Chapter 20. Retailing Chapter 21. Legal/Ethics/Social Responsibility Chapter 22. Environment Chapter 23. International Case Study Chapter 24. Financing the Marketing Plan Printed Pages: 0. NA
Item Price
US$23.45
US$8.00 shipping to USA
The Big Book of Marketing
Stock Photo

The Big Book of Marketing

by Anthony G. Bennett

  • Used
  • paperback
  • First
Condition
Used
Edition
First edition
Binding
Paperback
ISBN 13
9780071067645
ISBN 10
0071067647
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
US$23.45
US$9.00 shipping to USA

Show Details

Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. Table of contents Chapter 1. Marketing Introduction Chapter 2. Marketing Planning Chapter 3. Marketing Research Chapter 4. Consumer Purchasing Behavior Chapter 5. Organizational Purchasing Behavior Chapter 6. Demand Promotion Management Chapter 7. Selling and Sales Management Chapter 8. Advertising Chapter 9. Public Relations Chapter 10. Promotional Marketing Chapter 11. Direct Marketing Chapter 12. Product Management Chapter 13. Product Packaging Chapter 14. Product Pricing Chapter 15. Product Quality Chapter 16. Supply Chain Management Chapter 17. Wholesaling Chapter 18. Warehousing Chapter 19. Transportation Chapter 20. Retailing Chapter 21. Legal/Ethics/Social Responsibility Chapter 22. Environment Chapter 23. International Case Study Chapter 24. Financing the Marketing Plan Printed Pages: 0.
Item Price
US$23.45
US$9.00 shipping to USA
  • 1
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