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9780071067645

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THE BIG BOOK OF MARKETING by BENNETT ISBN 13: 9780071067645

ISBN 10: 0071067647

Paperback; Noida, Uttar Pradesh, India: Tata Mcgraw Hill, 2010; ISBN-13: 978-0071067645


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The Big Book of Marketing

BENNETT

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Brand New. "International Edition". ISBN number and front cover may be different in rare cases but contents are same as the US edition. Printed in black & white in English language. Territorial restrictions may be printed on the book. For expedited shipping, Get it fast within 3-5 business days by FEDEX/UPS/DHL with Tracking Number. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses.We may ship from Asian regions for inventory purpose.100% Customer satisfaction guaranteed!

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The Big Book of Marketing

BENNETT

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Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but contents are same as the US edition. FOR MULTIPLE ORDERS AND EXPEDITE ORDERS, WE USE FEDEX/UPS/DHL SERVICE & RECEIVE FAST WITHIN 3-5 BUSINESS DAYS. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed! We use Fast Shipping via DHL/FEDEX/UPS

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The Big Book of Marketing

Anthony G. Bennett

Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. Table of contents Chapter 1. Marketing Introduction Chapter 2. Marketing Planning Chapter 3. Marketing Research Chapter 4. Consumer Purchasing Behavior Chapter 5. Organizational Purchasing Behavior Chapter 6. Demand Promotion Management Chapter 7. Selling and Sales Management Chapter 8. Advertising Chapter 9. Public Relations Chapter 10. Promotional Marketing Chapter 11. Direct Marketing Chapter 12. Product Management Chapter 13. Product Packaging Chapter 14. Product Pricing Chapter 15. Product Quality Chapter 16. Supply Chain Management Chapter 17. Wholesaling Chapter 18. Warehousing Chapter 19. Transportation Chapter 20. Retailing Chapter 21. Legal/Ethics/Social Responsibility Chapter 22. Environment Chapter 23. International Case Study Chapter 24. Financing the Marketing Plan Printed Pages: 0.

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The Big Book of Marketing

Anthony G. Bennett

Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. Table of contents Chapter 1. Marketing Introduction Chapter 2. Marketing Planning Chapter 3. Marketing Research Chapter 4. Consumer Purchasing Behavior Chapter 5. Organizational Purchasing Behavior Chapter 6. Demand Promotion Management Chapter 7. Selling and Sales Management Chapter 8. Advertising Chapter 9. Public Relations Chapter 10. Promotional Marketing Chapter 11. Direct Marketing Chapter 12. Product Management Chapter 13. Product Packaging Chapter 14. Product Pricing Chapter 15. Product Quality Chapter 16. Supply Chain Management Chapter 17. Wholesaling Chapter 18. Warehousing Chapter 19. Transportation Chapter 20. Retailing Chapter 21. Legal/Ethics/Social Responsibility Chapter 22. Environment Chapter 23. International Case Study Chapter 24. Financing the Marketing Plan Printed Pages: 0. NA

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The Big Book of Marketing

Anthony G. Bennett

Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. Table of contents Chapter 1. Marketing Introduction Chapter 2. Marketing Planning Chapter 3. Marketing Research Chapter 4. Consumer Purchasing Behavior Chapter 5. Organizational Purchasing Behavior Chapter 6. Demand Promotion Management Chapter 7. Selling and Sales Management Chapter 8. Advertising Chapter 9. Public Relations Chapter 10. Promotional Marketing Chapter 11. Direct Marketing Chapter 12. Product Management Chapter 13. Product Packaging Chapter 14. Product Pricing Chapter 15. Product Quality Chapter 16. Supply Chain Management Chapter 17. Wholesaling Chapter 18. Warehousing Chapter 19. Transportation Chapter 20. Retailing Chapter 21. Legal/Ethics/Social Responsibility Chapter 22. Environment Chapter 23. International Case Study Chapter 24. Financing the Marketing Plan Printed Pages: 0.

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