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Telecommunications Management: Broadcasting Cable and the New Technologies
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Telecommunications Management: Broadcasting Cable and the New Technologies Hardcover - 1994 - 2nd Edition

by Barry L. Sherman

A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.


From the publisher

Provides an approach incorporating both business and technical aspects of a telecommunications operation. The text features extensive coverage of American and international media management issues, as well as profiles of multinational media corporations and their operations in the USA and abroad.

Details

  • Title Telecommunications Management: Broadcasting Cable and the New Technologies
  • Author Barry L. Sherman
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Pages 431
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Humanities/Social Sciences/Langua, Boston, MA
  • Date September 1, 1994
  • ISBN 9780070566989 / 0070566984
  • Weight 1.87 lbs (0.85 kg)
  • Dimensions 9.61 x 7.6 x 0.96 in (24.41 x 19.30 x 2.44 cm)
  • Library of Congress subjects Telecommunication - Management, Broadcasting - Management
  • Library of Congress Catalog Number 94011082
  • Dewey Decimal Code 384.068
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Telecommunications Management: Broadcasting Cable and the New Technologies
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Telecommunications Management: Broadcasting Cable and the New Technologies

by Sherman, B.L.

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McGraw-Hill , 1995. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780070566989
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Telecommunications Management : Broadcasting Cable and the New Technologies
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Telecommunications Management : Broadcasting Cable and the New Technologies

by Sherman, Barry L

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Telecommunications Management : Broadcasting Cable and the New Technologies
Stock Photo: Cover May Be Different

Telecommunications Management : Broadcasting Cable and the New Technologies

by Sherman, Barry L

  • Used
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ISBN 10 / ISBN 13
9780070566989 / 0070566984
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Telecommunications Management: Broadcasting/Cable and the New Technologies, 2nd
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Telecommunications Management: Broadcasting/Cable and the New Technologies, 2nd

by Sherman, Barry L

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McGraw-Hill College, Boston, MA, 1995. 2nd Edition. Hardcover. New . The book is new, the cover is in Excellent condition with the exception of a tiny scuff to the lower front corner, Quantity Available: 1. ISBN: 0070566984. ISBN/EAN: 9780070566989. Pictures of this item not already displayed here available upon request. Inventory No: 1560752708. . 9780070566989
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Telecommunications Management: Broadcasting Cable and The New Technologies
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Telecommunications Management: Broadcasting Cable and The New Technologies

by Barry L Sherman

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McGraw-Hill Humanities/Social Sciences/Languages, 1994-09-01. Hardcover. Good.
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