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Markets of One: The New Frontier in Business Competition
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Markets of One: The New Frontier in Business Competition Hardcover - 2000

by B. Joseph Pine; James H. Gilmore; Gilmore

Through this collection of ten articles from "Harvard Business Review", the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.


From the publisher

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

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Details

  • Title Markets of One: The New Frontier in Business Competition
  • Author B. Joseph Pine; James H. Gilmore; Gilmore
  • Binding Hardcover
  • Edition First Edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date February 2000
  • ISBN 9781578512386 / 1578512387
  • Weight 1.17 lbs (0.53 kg)
  • Dimensions 9.44 x 6.42 x 0.89 in (23.98 x 16.31 x 2.26 cm)
  • Library of Congress Catalog Number 99-32967
  • Dewey Decimal Code 670.427

Media reviews

Citations

  • Reference and Research Bk News, 11/01/2000, Page 187
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Markets of One : Creating Customer-Unique Value Through Mass Customization

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Markets of One: Creating Customer-Unique Value through Mass Customization

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