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The Experience Economy, Updated Edition
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The Experience Economy, Updated Edition Compact disc - 2012

by B. Joseph II; James H. Gilmore; Read by Alan Sklar


From the publisher

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and thus a lucrative--impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples--including the US Army, Heineken Experience, Autostadt, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.Includes a bonus disc with graphics

Details

  • Title The Experience Economy, Updated Edition
  • Author B. Joseph II; James H. Gilmore; Read by Alan Sklar
  • Binding Compact Disc
  • Edition Unabridged
  • Volumes 11
  • Language ENG
  • Publisher Blackstone Audiobooks
  • Date 2012-12
  • Features Unabridged
  • ISBN 9781470880354 / 1470880350
  • Weight 0.83 lbs (0.38 kg)
  • Dimensions 5.8 x 5.2 x 1.5 in (14.73 x 13.21 x 3.81 cm)
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The Experience Economy, Updated Edition
Stock Photo: Cover May Be Different

The Experience Economy, Updated Edition

by B. Joseph Pine II; James H. Gilmore

  • Used
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Used - Very Good
ISBN 10 / ISBN 13
9781470880354 / 1470880350
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Item Price
£10.57
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Description:
UNITED STATES: Blackstone Audio, Inc., 2012 Audio Book. Very Good. AudioCD. 10 BRAND NEW AUDIO CDs. NEW CDs sealed in the shrink wrap.Includes one PDF disc. Slight publisher remainder mark. Enjoy this NEW Audio CD performance, GIFT QUALITY for your home and library..
Item Price
£10.57
£4.01 shipping to USA