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M: Advertising
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M: Advertising Unknown - 2017

by Christian Arens and Michael Weigold


From the publisher

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

Details

  • Title M: Advertising
  • Author Christian Arens and Michael Weigold
  • Binding unknown
  • Edition [ Edition: Third
  • Publisher McGraw-Hill Education
  • Date 2017-02
  • ISBN 9781259815942
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M: Advertising
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M: Advertising

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M: Advertising
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M: Advertising

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M: Advertising

M: Advertising

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M: Advertising

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M: Advertising
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