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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Paperback - 2017

by NAGLE, THOMAS T.; M�LLER, GEORG


From the publisher

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.

This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:

  • Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.
  • A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations.
  • In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.
  • Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis.

This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions.

Details

  • Title The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
  • Author NAGLE, THOMAS T.; M�LLER, GEORG
  • Binding Paperback
  • Language ENG
  • Publisher Routledge
  • Date 2017-11
  • Features Illustrated
  • ISBN 9781138737518

About the author

Thomas T. Nagle is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the analytical tools for strategic pricing and profit improvement.

Georg Muller

is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He is also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.
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The Strategy and Tactics of Pricing  by Thomas Nagle
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The Strategy and Tactics of Pricing by Thomas Nagle

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STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY, 6TH EDN
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STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY, 6TH EDN

by Thomas T. Nagle, Georg Müller

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STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY, 6TH EDN
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STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY, 6TH EDN

by Thomas T. Nagle, Georg Müller

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The Strategy and Tactics of Pricing: A guide to growing more profitably
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The Strategy and Tactics of Pricing: A guide to growing more profitably

by Nagle, Thomas T.; M?ller, Georg

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