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Japanese Global Strategy: Overseas Operations and Global Marketing
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Japanese Global Strategy: Overseas Operations and Global Marketing Hardcover - 2019

by Katsuo Yamazaki


From the rear cover

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

Details

  • Title Japanese Global Strategy: Overseas Operations and Global Marketing
  • Author Katsuo Yamazaki
  • Binding Hardcover
  • Pages 184
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2019-01-10
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9781137497369 / 113749736X
  • Weight 0.87 lbs (0.39 kg)
  • Dimensions 8.27 x 5.83 x 0.5 in (21.01 x 14.81 x 1.27 cm)
  • Dewey Decimal Code 330.009

About the author

Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.

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Japanese Global Strategy: Overseas Operations and Global Marketing
Stock Photo: Cover May Be Different

Japanese Global Strategy: Overseas Operations and Global Marketing

by Yamazaki, Katsuo

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9781137497369
ISBN 10
113749736X
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Description:
Palgrave Macmillan, 2019. Hardcover. New. 288 pages. 8.75x6.00x0.50 inches.
Item Price
£235.24
£10.00 shipping to USA
Japanese Global Strategy: Overseas Operations and Global Marketing
Stock Photo: Cover May Be Different

Japanese Global Strategy: Overseas Operations and Global Marketing

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9781137497369
ISBN 10
113749736X
Quantity Available
5
Seller
campbelltown, Florida, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£212.43
£61.04 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2018-12-29. hardcover. New. 5x0x8. Brand New Book in Publishers original Sealing
Item Price
£212.43
£61.04 shipping to USA