Empowered: Ordinary People, Extraordinary Products Hardcover - 2020
by Marty Cagan; Chris Jones (With)
From the rear cover
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.As legendary Silicon Valley coach-and coach to the founders of several of today's leading tech companies-Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.A natural companion to Marty Cagan's bestseller, INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- How empowered product teams are different from the "feature teams" used by most companies to build technology products
- Recruiting and coaching the members of product teams
- Creating an inspiring product vision and product strategy
- Assigning teams problems to solve--rather than features to build
- Transforming the product organization from feature teams to empowered product teams
From the jacket flap
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.As legendary Silicon Valley coach-and coach to the founders of several of today's leading tech companies-Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.A natural companion to Marty Cagan's bestseller, INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- How empowered product teams are different from the "feature teams" used by most companies to build technology products
- Recruiting and coaching the members of product teams
- Creating an inspiring product vision and product strategy
- Assigning teams problems to solve--rather than features to build
- Transforming the product organization from feature teams to empowered product teams
Details
- Title Empowered: Ordinary People, Extraordinary Products
- Author Marty Cagan; Chris Jones (With)
- Binding Hardcover
- Pages 432
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2020-12-03
- ISBN 9781119691297 / 111969129X
- Weight 1.4 lbs (0.64 kg)
- Dimensions 9.2 x 6.3 x 1.6 in (23.37 x 16.00 x 4.06 cm)
- Library of Congress subjects Creative ability in business, Product management
- Library of Congress Catalog Number 2020030283
- Dewey Decimal Code 658.402
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