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The Experience Economy: Work Is Theater & Every Business a Stage Hardcover - 1999
by B. Joseph Pine; James H. Gilmore
With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.
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COMMODITIZED. No company wants that word applied to its goods or services.
Details
- Title The Experience Economy: Work Is Theater & Every Business a Stage
- Author B. Joseph Pine; James H. Gilmore
- Binding Hardcover
- Edition 1st
- Pages 272
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date April 1999
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780875848198 / 0875848192
- Weight 1.21 lbs (0.55 kg)
- Dimensions 9.4 x 6.38 x 1 in (23.88 x 16.21 x 2.54 cm)
-
Themes
- Theometrics: Secular
- Library of Congress subjects Customer services, Product management
- Library of Congress Catalog Number 98033202
- Dewey Decimal Code 658.56
Media reviews
Citations
- Business Connections, 09/01/1999, Page 16
- Foreword, 06/01/1999, Page 52
- Time, 03/24/2008, Page 53
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THE EXPERIENCE ECONOMY: WORK IS
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