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The E-Commerce Question and Answer Book A Survival Guide for Business Managers
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The E-Commerce Question and Answer Book A Survival Guide for Business Managers Paperback - 1999

by Rosen, Anita.


From the publisher

Everyone in business knows the Internet is the fastest -- and fastest-growing -- way to sell and buy just about anything. But most people don't know how to actually use this tool to their competitive advantage.

What exactly is electronic commerce? Are on-line transactions secure? How do you capture customers' sales patterns? How do you provide mass customization? Now marketers, managers, salespeople, entrepreneurs, and others can find fast answers to every pressing question and nagging concern about the world of electronic commerce.

This practical question-and-answer guide quickly and concisely explains how to: Integrate e-commerce into a business strategy
-- Understand the technology-- Identify key opportunities for a business
-- devise an e-commerce implementation plan-- Successfully create and market a site, and much more.

Details

  • Title The E-Commerce Question and Answer Book A Survival Guide for Business Managers
  • Author Rosen, Anita.
  • Binding Paperback
  • Edition Third Printing T
  • Language ENG
  • Publisher AMACOM, Saranac Lake, New York, U.S.A.
  • Date December 30, 1999
  • ISBN 9780814405253
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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers
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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers

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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers
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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers

by Rosen, Anita

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AMACOM. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Shows some signs of wear but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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The E-Commerce Question and Answer Book : A Survival Guide for Business Managers
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The E-Commerce Question and Answer Book : A Survival Guide for Business Managers

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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers

by Anita Rosen

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