Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach Unknown - 2015 - 4th Edition
by KELLEY, LARRY; SHEEHAN, KIM; JUGENHEIMER, DONALD W.
Details
- Title Advertising Media Planning: A Brand Management Approach
- Author KELLEY, LARRY; SHEEHAN, KIM; JUGENHEIMER, DONALD W.
- Binding unknown
- Edition number 4th
- Edition 4
- Pages 351
- Language ENG
- Publisher Routledge
- Date 2015
- ISBN 9780765640901
More Copies for Sale
Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach
by Kelley, Larry D.; Bartel Sheehan, Kim
- Used
- Paperback
- Condition
- Used: Good
- Binding
- Paperback
- ISBN 13
- 9780765640901
- ISBN 10
- 0765640902
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
£9.49FREE shipping to USA
Show Details
Description:
Routledge, 2015-04-10. Paperback. Used: Good.
Item Price
£9.49
FREE shipping to USA
Advertising Media Planning: A Brand Management Approach
by Kelley, Larry
- Used
- Paperback
- Condition
- Like New
- Binding
- Paperback
- ISBN 13
- 9780765640901
- ISBN 10
- 0765640902
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
£20.20£8.57 shipping to USA
Show Details
Description:
Paperback. Like New.
Item Price
£20.20
£8.57
shipping to USA
Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach
by Kelley, Larry D.; Bartel Sheehan, Kim
- Used
- Paperback
- Condition
- Used:Good
- Binding
- Paperback
- ISBN 13
- 9780765640901
- ISBN 10
- 0765640902
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
£36.82FREE shipping to USA
Show Details
Description:
Routledge, 2015-04-10. Paperback. Used:Good.
Item Price
£36.82
FREE shipping to USA
Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach
by Sheehan, Kim; Kelley, Larry D
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 13
- 9780765640901
- ISBN 10
- 0765640902
- Quantity Available
- 2
- Seller
-
Franklin Lakes, New Jersey, United States
- Item Price
-
£39.87£3.17 shipping to USA
Show Details
Description:
Routledge, 2015-04-10. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
Item Price
£39.87
£3.17
shipping to USA
Advertising Media Planning
by Sheehan, Kim (University of Oregon, USA),Kelley, Larry D. (University of Houston, USA)
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 13
- 9780765640901
- ISBN 10
- 0765640902
- Quantity Available
- 1
- Seller
-
Uxbridge, Greater London, United Kingdom
- Item Price
-
£69.33£7.99 shipping to USA
Show Details
Description:
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.
Item Price
£69.33
£7.99
shipping to USA
Advertising Media Planning: A Brand Management Approach
by Larry D. Kelley
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 13
- 9780765640901
- ISBN 10
- 0765640902
- Quantity Available
- 1
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
£71.16£9.95 shipping to USA
Show Details
Description:
Paperback / softback. New. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing…
Read More Item Price
£71.16
£9.95
shipping to USA
Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach
by Kelley, Larry D./ Sheehan, Kim Bartel/ Jugenheimer, Donald W.
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 13
- 9780765640901
- ISBN 10
- 0765640902
- Quantity Available
- 1
- Seller
-
Exeter, Devon, United Kingdom
- Item Price
-
£94.57£10.00 shipping to USA
Show Details
Description:
M E Sharpe Inc, 2015. Paperback. New. 4th edition. 384 pages. 8.98x6.18x0.79 inches.
Item Price
£94.57
£10.00
shipping to USA