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New Product Development
Stock Photo: Cover May Be Different

New Product Development Paperback - 2000

by Ian Barclay; I. Barclay; Z. Dann


From the publisher

This workbook provides a structured framework through which companies can improve their new product development processs. Three sections include: a questionnaire to provide formal appraisal of past product development processes; two benchmarking comparisons between successful and failed products; and lastly, a number of case studies which highlight typical problems and show ways companies have found solutions which helped them achieve increased profitability.

First line

A major source of successful competitive advantage for companies in the future will be the consistent and successful development of new and modified products.

Details

  • Title New Product Development
  • Author Ian Barclay; I. Barclay; Z. Dann
  • Binding Paperback
  • Edition New edition
  • Pages 141
  • Volumes 1
  • Language ENG
  • Publisher Butterworth-Heinemann
  • Date November 2000
  • Illustrated Yes
  • ISBN 9780750649988 / 0750649984
  • Library of Congress Catalog Number 9939003
  • Dewey Decimal Code 658.575
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New Product Development: A Practical Workbook for Improving Performance
Stock Photo: Cover May Be Different

New Product Development: A Practical Workbook for Improving Performance

by Barclay, I. et al

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750649988 / 0750649984
Quantity Available
1
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Item Price
£3.09
£12.75 shipping to USA

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Description:
Butterworth Heinemann, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780750649988
Item Price
£3.09
£12.75 shipping to USA