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Promotional Marketing
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Promotional Marketing Paperback - 2014

by Roddy Mullin


From the publisher

Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions.

Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.

Details

  • Title Promotional Marketing
  • Author Roddy Mullin
  • Binding Paperback
  • Edition 6th
  • Pages 265
  • Language ENG
  • Publisher Kogan Page
  • Date 2014
  • ISBN 9780749472467

About the author

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).
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Promotional Marketing : How to Create, Implement and Integrate Campaigns That Really Work
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Promotional Marketing : How to Create, Implement and Integrate Campaigns That Really Work

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Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work
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Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work

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Promotional Marketing

by Roddy Mullin

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Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work
Stock Photo: Cover May Be Different

Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work

by Mullin, Roddy

  • Used
  • Paperback
Condition
Used:Good
Edition
Sixth
Binding
Paperback
ISBN 10 / ISBN 13
9780749472467 / 0749472464
Quantity Available
1
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Kogan Page, 2014-09-03. Sixth. paperback. Used:Good.
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£50.31
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