The Yale Management Guide for Physicians Hardcover - 2001

From the rear cover

A real-world education for the twenty-first-century physician

Being a good doctor is no longer enough. The twenty-first-century physician who wants to deliver quality medical care to patients and operate a successful practice must develop expertise in a variety of business and management skills. The Yale Management Guide for Physicians identifies these critical skills and provides both the theoretical understanding and the practical training physicians need to become competent, confident managers as well as accomplished healers.

From healthcare policy and health economics to healthcare marketing and negotiating, this comprehensive guide addresses all of the major issues affecting the delivery of healthcare services in the twenty-first century. This remarkably effective manual helps doctors acquire the skills they need to expand their practices; develop, articulate, and advocate ideas; discuss and manage financial issues; manage the decision-making process; and assume a leadership role in the healthcare industry.

Meticulously cross-referenced and organized, The Yale Management Guide for Physicians is destined to become the most important nonmedical volume in any physician's library, providing easy access to management principles and practical solutions to management problems faced by physicians every day.

From the jacket flap

Managed care, consumerism, expensive technology, government regulation-these and other modern realities have altered the landscape of medical practice. The management skills required to operate successfully in this new environment are not taught in medical school, and many highly skilled physicians are unprepared to face the challenges of managing a practice. Today, The Yale Management Guide for Physicians provides the theoretical knowledge and the practical know-how that doctors need to manage their practices and reclaim their role as leaders in the healthcare industry.

This artful management primer combines in-depth lectures on finance, marketing, management strategy, leadership, and other important business topics with case studies in which a physician is faced with a critical management challenge. These cases illustrate the types of management problems faced by physicians every day, and are designed to help readers identify and acquire the core skills needed to put sound management principles into practice.

This highly focused guide helps physicians develop the knowledge and management skills they need to:

• Expand a practice while retaining control
• Influence healthcare policy
• Convince someone that an idea is worth the cost
• Evaluate a proposal
• Position a practice to get more business
• Develop a leadership style

Physicians will also discover how to make a convincing oral presentation, manage a negotiation process, develop a business plan for a practice, talk about money, and much more. A "how-to-do-it" section following each case study offers step-by-step instructions for physicians who want to undertake similar projects.

Based on the highly acclaimed Yale Management Program for Physicians, The Yale Management Guide for Physicians is an eye-opening and indispensable resource for physicians who want to control their own practices, become leaders in the healthcare profession, and ensure their continuing ability to deliver quality medical care to their patients.

Media reviews

Citations

• Scitech Book News, 09/01/2001, Page 84