Trump Never Give Up: How I Turned My Biggest Challenges Into Success Hardcover - 2008 - 1st Edition

From the rear cover

Inspiring words from Never Give Up!

"I believe the so-called 'impossible' is actually very often possible, if you're willing to work very hard, and if you realize that problems can become opportunities."

"When I hear the word 'no' it becomes a challenge to me."

"It's been said that what makes me accessible to people--aside from The Apprentice showing how I operate in the business world--is that I've faced tremendous adversity. It's something everyone can relate to. The difference may be in the amount of zeros after the numbers, but the point is, people can relate to difficulties. For example, I had such an amazing reversal of fortune in the early 1990s that I am listed in the Guinness Book of World Records for the biggest financial turnaround in history. I don't recommend anyone aim for the same goal, but when you've been on the financial high wire, it gives you a certain perspective that might be helpful to other people. As one writer described the journey of life, No one gets out of this alive. That's a bit existential but when you're down a few billion dollars in the red, it can make you think in new dimensions . . . "

From the jacket flap

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights--and how he turned those setbacks into new successes.

Trump knows more than a little about turning defeat into victory. Early in his real estate career he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcome it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds.

Packed with exciting tales of Trump-scale deals good and bad, Never Give Up also includes hardcore business advice on:

• Fighting back from defeats and setbacks

• Turning big problems into even bigger opportunities

• Turning enemies and rivals into friends and allies

Using temporary failures to motivate yourself--and make you tougher

Having confidence in yourself--especially in the face of risk and fear--is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major-league stories and insights from a master businessman. It's the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand-in-hand.