Skip to content

BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach Hardcover - 2013

by Perreault, Jr., William; Cannon, Joseph; McCarthy, E. Jerome


From the publisher

Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Details

  • Title BASIC MARKETING: A Marketing Strategy Planning Approach
  • Author Perreault, Jr., William; Cannon, Joseph; McCarthy, E. Jerome
  • Binding Hardcover
  • Edition [ Edition: ninet
  • Pages 784
  • Language ENG
  • Publisher McGraw-Hill Education, U.S.A.
  • Date 2013-02
  • ISBN 9780078028984
Back to Top

More Copies for Sale

BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, William D.

  • Used
Condition
UsedVeryGood
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
1
Seller
Skokie, Illinois, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£4.30
£3.26 shipping to USA

Show Details

Description:
UsedVeryGood. This copy has some minor shelf wear. The pages are clean, free of underlining, highlighting or notes. The binding is tight.\r\n
Item Price
£4.30
£3.26 shipping to USA
BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, William D.

  • Used
  • Hardcover
Condition
UsedGood
Binding
Hardcover
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
1
Seller
Skokie, Illinois, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£4.30
£3.26 shipping to USA

Show Details

Description:
UsedGood. 19th hardcover edition. Page77- 78 is detatchable!! \r\n\r\nSigns of wear/scuffs on front/back cover & board corners but book is in good condition. Text is mostly clean. Binding is tight.
Item Price
£4.30
£3.26 shipping to USA
BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, William D.

  • Used
Condition
UsedGood
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
1
Seller
Spokane, Washington, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£4.31
£3.25 shipping to USA

Show Details

Description:
UsedGood. Condition: GOOD - Used with some wear from use. May include stickers on cover, missing or wear to dustcover, inside cover, spine, slight curled corners, stains, and wear to the fore edge. All orders ship via UPS Mail Innovations - can take up to 14 business days from first scan to be delivered. STUDENT edition textbook. The cover has little markings, dings, and wear. Creasing, curling, or bending of the covers. Some stains on the covers. There is a signature, handwriting or stickers on the pages. The pages show little markings, dings and wear. Some stains on the page and page edges. The pages have some writing/marking in ink/marker.
Item Price
£4.31
£3.25 shipping to USA
BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, William, Cannon, Joseph, McCarthy, E. Jerome

  • Used
  • Acceptable
Condition
Used - Acceptable
Edition
19
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
2
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£6.34
FREE shipping to USA

Show Details

Description:
McGraw-Hill Education. 19. Acceptable. Acceptable. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Item Price
£6.34
FREE shipping to USA
BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, William, Cannon, Joseph, McCarthy, E. Jerome

  • Used
  • Acceptable
Condition
Used - Acceptable
Edition
19
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
4
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£6.34
FREE shipping to USA

Show Details

Description:
McGraw Hill. 19. Acceptable. Acceptable. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Item Price
£6.34
FREE shipping to USA
BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, William, Cannon, Joseph, McCarthy, E. Jerome

  • Used
  • Acceptable
Condition
Used - Acceptable
Edition
19
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
2
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£6.34
FREE shipping to USA

Show Details

Description:
McGraw Hill. 19. Acceptable. Acceptable. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Item Price
£6.34
FREE shipping to USA
BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, William D.

  • Used
Condition
UsedGood
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
1
Seller
Lynden, Washington, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£7.05
FREE shipping to USA

Show Details

Description:
UsedGood. Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items (toys, dvds, etc). We offer 100% money back guarantee and fast customer support.
Item Price
£7.05
FREE shipping to USA
BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, Jr., William

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
1
Seller
Nashua, New Hampshire, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£7.57
£2.85 shipping to USA

Show Details

Description:
McGraw-Hill/Irwin. hardcover. Very Good. 8x1x11. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Item Price
£7.57
£2.85 shipping to USA
BASIC MARKETING: A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, Jr., William

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
1
Seller
Nashua, New Hampshire, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£7.57
£2.85 shipping to USA

Show Details

Description:
McGraw-Hill/Irwin. hardcover. Good. 8x1x11. Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Item Price
£7.57
£2.85 shipping to USA
Basic Marketing : A Marketing Strategy Planning Approach
Stock Photo: Cover May Be Different

Basic Marketing : A Marketing Strategy Planning Approach

by McCarthy, E. Jerome, Perreault, William D., Jr., Cannon, Joseph P

  • Used
Condition
Used - Good
ISBN 13
9780078028984
ISBN 10
0078028981
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£9.75
FREE shipping to USA

Show Details

Description:
McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
£9.75
FREE shipping to USA