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Search Engine Marketing
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Search Engine Marketing Paperback - 2008 - 1st Edition

by Andreas Ramos; Stephanie Cota

Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales.


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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.


Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords

Details

  • Title Search Engine Marketing
  • Author Andreas Ramos; Stephanie Cota
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies
  • Date 2008-09-01
  • Illustrated Yes
  • ISBN 9780071597333 / 0071597336
  • Weight 1.06 lbs (0.48 kg)
  • Dimensions 9.18 x 7.28 x 0.63 in (23.32 x 18.49 x 1.60 cm)
  • Library of Congress subjects Electronic commerce, Communication in marketing
  • Library of Congress Catalog Number 2008041748
  • Dewey Decimal Code 658.872

Media reviews

Citations

  • Reference and Research Bk News, 05/01/2009, Page 122

About the author

Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences.

Stephanie Cota runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia.

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Search Engine Marketing

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New. Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and… Read More
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Search Engine Marketing
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Search Engine Marketing

by Andreas Ramos, Stephanie Cota

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