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Search Engine Marketing Paperback - 2008 - 1st Edition
by Andreas Ramos; Stephanie Cota
Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales.
Details
- Title Search Engine Marketing
- Author Andreas Ramos; Stephanie Cota
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies
- Date 2008-09-01
- Illustrated Yes
- ISBN 9780071597333 / 0071597336
- Weight 1.06 lbs (0.48 kg)
- Dimensions 9.18 x 7.28 x 0.63 in (23.32 x 18.49 x 1.60 cm)
- Library of Congress subjects Electronic commerce, Communication in marketing
- Library of Congress Catalog Number 2008041748
- Dewey Decimal Code 658.872
Media reviews
Citations
- Reference and Research Bk News, 05/01/2009, Page 122
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Search Engine Marketing
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Search Engine Marketing
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Search Engine Marketing
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New. Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and…
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Search Engine Marketing
by Ramos, Andreas; Cota, Stephanie
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Search Engine Marketing
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Paperback / softback. New. The definitive guide to search engine optimization (SEO), pay-per-click (PPC) advertising, and Web analytics
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by Andreas Ramos, Stephanie Cota
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